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The HBR Reveals network of partner-created podcasts brings new noises to essential business concerns. That builds over the success of HBR’s initial podcasts, which may have garnered loyal followings because of their insightful, timely content.

In Masters of Scale, Reid Hoffman selection interviews leaders for growth-stage firms about their tactics and patterns for browsing through the fluctuations of development. And in Conceivable, Astro Teller, the head of moonshots in Google parent or guardian company Alphabet’s creativity factory By, shares just how his teams approach sophisticated problems with innovative mindsets and different decision-making key points than most establishments.

How do you change a classic merchandise into a bestseller with a new generation of consumers? HBR’s Terence Reilly (MBA ‘95) has its own advice. Mainly because the former CMO of Crochets, he employed social media and celebrity aide to make the company’s signature boat shoes a success with TikTok users. Right now as president of Stanley, he’s using the same strategy to drive sales of its resilient mugs. Listen in to hear his best suggestions.